A Creative & Content Agency
Sylvania
Headlight Savings Time
Sylvania is the leading maker of automotive headlights in North America by a long-shot. That is a good problem to have, but it creates a unique challenge, how do you grow sales when you already own the market? The answer... Motivate more people to change their headlights. This is how “Headlight Savings Time” was born.
Sylvania "Headlight Savings Time"
Campaign
Headlight Savings Time
The commercials and accompanying digital and social content gave a face to the people you are protecting when your headlights are not just functional, but at their best. Black and white was used to convey a tone of seriousness and importance to the subject matter. Afterall what is more important than being able to keep the people you love safe.
Sylvania "Replace In Pairs" 30sec
Sylvania "Replace In Pairs" 15sec
Sylvania "Everyone" 6sec
Credits
Chief Creative Officer: Zach Lyons
ECD: John Zegowitz
Director: Zach Lyons
Agency: SCS