A Creative & Content Agency
Winner
Prestone
Defy
Prestone has been the Market leader for over 90 years. This previously unrivaled history of protecting automobiles, was being challenged for the first time. Prestone needed to show why they are the market leader and communicate that in a way that was fresh and confident.
Prestone "Defy"
The Campaign
The creative approach came from a place of empowerment and rebellion. Filling your car with Prestone isn’t just something you do, it is an act of rebellion against nature. Heat, cold and corrosion are the de facto enemy and Prestone is the protagonist. Using the Prestone is satisfying for that reason. This tone and rebellious mindset also resonates with the younger demo that Prestone needs to make brand enthusiasts. #defythis
Prestone "Defy Summer"
Prestone "Defy Summer"
Prestone "Defy Winter"
Digital & Social Experience
A streamlined website experience included seasonal Defy messaging and intended to reduce friction for the use and made it easier to explore. The social experience include a dynamic mix of paid and organic content including video diaries, demos and tutorials, and a variety of videos and conversation starters.
Prestone -Website
Prestone -Website
Prestone -Website
Prestone -Website
Credits
Chief Creative Officer: Zach Lyons
ECD: John Zegowitz
Director: Zach Lyons
Agency: SCS